LEXINGTON, Ky. — It was the late Art Modell who said of his fellow NFL owners, “We’re 32 Republicans who vote socialist.”
The only thing that might save college football is socialism.
We’re a week into the brave new world where USC and UCLA, a pair of schools in Los Angeles, California, are joining the Big Ten, a conference whose previous geographic footprint stretched from New Jersey only as far as Nebraska.
The reason for this geographic craziness? Money, money and more money. With the Pac-12 having slipped into secondary status, both USC and UCLA decided to hitch their wagon to the bigger and better Big Ten, a league on the cusp of signing a billion-dollar television rights contract.
No sooner had the deal been announced than the Los Angeles Times reported the most important reason behind the move, at least for one school: UCLA’s athletic department was in deep financial trouble. The Big Ten sent the Bruins a financial lifeboat. Just in the nick of time.
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So now the SEC and the Big Ten will have 16 members in the near future, both megaconferences who could potentially leave the ACC, Big 12 and Pac-12 eating dust. Sorry for your luck. Only the strong survive.
But what’s good for the megaconferences isn’t as good for the overall game, especially considering the new rules, or lack of rules with regard to NIL, etc.
The NFL is sports’ holy grail. Just look at the television ratings. One reason for the league’s popularity is competitive balance. Every team has a shot. To that end, the league has a salary cap. Teams cannot spend more than a specified amount of money on player salaries. By the same token, teams are required to spend at least a specified amount of money on player salaries.
That’s not the case in college football. With the help of fund-raising and conference revenue, schools can spend as much or as little as they want on athletics. Most believe they have to spend more to compete. Earlier this week, Texas Tech announced a $200 million project to build what it called the largest college football facility in the sport. Is that really the best use of $200 million?
“We don’t have any guardrails on what we’re doing right now,” Alabama coach Nick Saban said this week. “We have no restrictions on who can do what. Some people are going to be capable of doing certain things. Other people are not going to be capable.”
The result, says Saban, “The bottom line is we’ll lose competitive balance.”
Ole Miss Coach Lane Kiffin agrees.
“What would the NFL look like if two or three teams could pay 10 times more in salary cap,” Kiffin, himself a former NFL head coach, said back in February. “That’s where you’re headed. They’re going to have to do something.”
As for Kentucky, Mark Stoops has been consistent in his message. Just tell us what the rules are, and are those rules for everybody. When we know the rules, we’ll figure out how to compete.
My prediction: Eventually, at least in the major sports, college athletes are going to have be considered employees. Contracts will have to be signed. Deals will have to be made. Players will have to be treated the way administrations are treating the game: Professional sports at the college level.
One more thing: Andrew Brandt is a former NFL executive who teaches sports law at Villanova. His favorite saying: “There will be lawyers.”
For too long every athletic program has acted in its own best interest with little regard for the best interests of the sport. Schools would be better off joining like-minded leagues that would set parameters for NIL money and facility spending. Common sense says the current model isn’t sustainable.
“Some kind of way, we have to reel all of that in and make it the same for everybody,” Saban said.
Will that happen? It better. Without changes, the bubble will burst at some point. And college football will have only itself to blame.
Scott Frost, Herm Edwards and other top college coaches on the hot seat
Dino Babers, Syracuse

Syracuse is coming off its fifth losing season under Babers in the last six years, with the Orange posting a 29-43 record, including a 10-3 mark in 2018 that featured the program’s first bowl appearance since 2013. Athletics director John Wildhack threw his support behind Babers for the 2022 season after a flurry of assistant coaching changes, including firing offensive coordinator Sterlin Gilbert. To make matters worse, Syracuse faces one of the most demanding schedules in the country with games against Purdue, NC State, Clemson, Notre Dame, Pittsburgh and Wake Forest.
Herm Edwards, Arizona State

Public support for Edwards is quickly eroding after the program faced a challenging offseason that included an NCAA investigation into recruiting violations. There has also been a mass exodus of talent, with more than two dozen players entering the transfer portal led by quarterback Jayden Daniels, linebacker Eric Gentry, receiver Ricky Pearsall and defensive lineman Jermayne Lole. Edwards’ future is undoubtedly tied to that of AD Ray Anderson, who has been his staunchest supporter since arriving in Tempe.
Scott Frost, Nebraska

Most people outside of Lincoln believe this to be a critical season for Frost, particularly after a disappointing 15-29 record in his four seasons at Nebraska. While supporters will point to the fact that 21 of his 29 losses were decided by one score, there is also the recently wrapped up NCAA investigation that saddled Frost with a one-year show-cause penalty. After firing most of the offensive staff, the Huskers turn to former Pitt offensive coordinator Mark Whipple, who did wonders with quarterback Kenny Pickett last season. He’ll work with Texas transfer Casey Thompson, who replaces the departed Adrian Martinez.
Geoff Collins, Georgia Tech

Georgia Tech has failed to win more than three games in the last three seasons, begging the question if this could be the beginning of the end for Collins. The Yellow Jackets finished with a top 45 recruiting class each season but haven’t broken through in the win column. To make matters worse, they’ve lost some talented players in tailback Jahmyr Gibbs (Alabama) and defensive lineman Jared Ivey (Ole Miss) to the transfer portal. The schedule is brutal, with games against Clemson, Ole Miss, UCF and Pittsburgh in the first five weeks.
Bryan Harsin, Auburn

Right from the start, Harsin never seemed a perfect fit at Auburn. While the 45-year-old coach led Boise State to a 69-19 mark in seven seasons, his connection to SEC football was almost nonexistent. The Tigers finished a disappointing 6-7 last season, capped off by a 5-game losing streak at the end. Harsin survived an offseason investigation into allegations of player mistreatment that further strained his relationship with the fan base. The departures of several players, including quarterback Bo Nix, leaves Auburn searching for his replacement. Any move would be costly, with Harsin owed $15 million. That’s on top of the $27 million they paid former coach Gus Malzahn as part of his buyout after the 2020 season.
Jeff Scott, USF

The Bulls have three wins — two of which were against Football Championship Subdivision foes — over the past two seasons under Scott. Despite the rough start, USF athletics director Michael Kelly has been a staunch supporter of his football coach, even going as far as to say the “future is bright” with him in charge. But Kelly did acknowledge that tangible results need to be seen. Off the field, Scott’s been instrumental in helping raise money for the new indoor football facility and the possible on-campus stadium. The Bulls welcome 21 new players, including a bevy of transfers, to a roster with 18 returning starters. The schedule is a challenge, particularly early on with games against N.C. State, Florida and BYU in the first month.
Steve Sarkisian, Texas

A disappointing finish to his first season one in which Texas lost six straight games, had Longhorns faithful feeling uneasy about Sarkisian. Talent has never been an issue with the Longhorns, but it’s been more of a question of what they’ve been able to do with it. Disappointing losses to Kansas left fans bewildered. The roster underwent a makeover with quarterback Casey Thompson and receiver Marcus Washington leaving for Nebraska. Still, the staff added transfer receivers Agiye Hall (Alabama) and Isaiah Neyor (SMU), along with tight end Jahleel Billingsley (Alabama). With a top-5 recruiting class for 2023 that includes a commitment from No. 1 prospect Arch Manning, expectations are sky-high in Austin.