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Inflation is driving many consumers to put off their holiday shopping until the last minute. For the first two years of the pandemic, many were buying earlier in the season, afraid of not getting what they wanted because of shortages of products or delays in deliveries. But this year, higher prices on everything are squeezing shoppers’ budgets and pushing them to postpone their buying.

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More than half of U.S. adults say it’s harder to afford holiday gifts this year. According to a new poll, 69% of them say they have seen higher prices for holiday gifts in recent months, up from 58% last year. And 57% say it has been harder to afford the things they want to give, a dramatic increase from 40% one year ago.

Before the pandemic, consumers had gotten accustomed to instant gratification: packages and groceries delivered to their doorstep in less than an hour, stores that stayed open around the clock to serve their every need. But more than two and a half years later, many workers are fed up and don't want to go back to the way things were. They are demanding better schedules, and sometimes even quitting their jobs altogether.

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If you’re looking to avoid giving tech this year, you could always go with one of those historic classics that never go out of style. Think yo-yos, Tonka Trucks or teddy bears.

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This year’s Black Friday will be similar to last year’s, but many stores are starting their sales earlier and major retailers will be adding additional deals to their websites on Thanksgiving and Black Friday. Jon Vincent, founder of EarlyBlackFriday.com and a national expert on Black Friday deals, gives us tips on how to navigate shopping this year.

You can find all of the 2022 Black Friday ads and Cyber Monday deals from your favorite retailers on EarlyBlackFriday.com.

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